Pirovano Primitivo 2025

A noble red wine from southern Italy, born of the Apulian sun and generations of craftsmanship. An elegant expression of ripe fruit, delicate spicy notes and a velvety texture creates a wine that delights the senses and invites you to savour every sip.
Pirovano Primitivo – where tradition meets elegance.

The grapes for Pirovano Primitivo 2024 are harvested in September, when they are perfectly ripe and full of flavour. The winemakers carefully monitor sugar and acidity levels to achieve an ideal balance. The grapes are harvested either by hand or machine, always with care to avoid damaging them. After picking, they are quickly transported to the winery, where they are processed immediately. Fermentation takes place at a controlled temperature to preserve the wine’s rich aromas and distinctive character.

Primitivo is a full-bodied wine with a bold flavor, so it pairs beautifully with dishes that have an equally intense character, such as
🍖 Grilled lamb chops with a herb crust – the rich meat brings out the wine’s body and fruitiness.
🍝 Tagliatelle with wild boar ragù – the rich sauce and earthy notes of the meat blend beautifully with the wine’s soft tannins.
🧀 Aged Parmesan or Pecorino – the cheese’s salty intensity highlights the wine’s fruity depth.
🍆 Roasted eggplant with tomatoes and herbs (parmigiana di melanzane) – a vegetarian option that pairs wonderfully with Primitivo.
🥩 Ribeye steak – a classic that never disappoints. Best served medium.

Pirovano is an Italian winery with a rich history dating back to 1910, when it was founded in Lombardy. Around 1850, shoemaker Amadio Pirovano decided to give up his work as a cobbler for his passion: wine. Together with his sons, Constantino and Antonio, he opened a restaurant serving local wines. In 1910, the success of a hobby that had got out of hand led them to establish a small wine company. That small winery has since grown into a large company producing wines from many Italian wine regions: Veneto, Abruzzo, Le Marche, Apulia and Sardinia. In addition to still wines, Pirovano produces quality sparkling wines under the Casa Coller name.
With more than a century of experience, it is among the respected wine producers not only in Italy but also on the international market. The winery specialises in producing wines with authentic character, reflecting the terroir of their respective regions and combining a commitment to traditional methods with modern technology.
At Pirovano, the emphasis is on balancing tradition and innovation. The winery works with carefully selected growers from various Italian regions—from Tuscany and Apulia to Sicily—to offer a wide range of wines that appeal both to everyday drinkers and to more discerning connoisseurs.
Pirovano often produces wines under various brands and private labels, giving it the flexibility to reach a diverse range of markets.